Hi,

From my understanding it would open even more the door to advertising and I 
don't see any added value from a map point of view (no usefull data for the 
user).

Moreover, in your exemple, I don't see the point to repeat on all McDonald's 
the same tag. A separate database with brand data would fit more your need 
(Wikidata?).

Sincerely, 

LeTopographeFou


  Message original  
De: swiftf...@gmx.com
Envoyé: 19 septembre 2017 9:14 AM
À: tagging@openstreetmap.org
Répondre à: tagging@openstreetmap.org
Objet: [Tagging] Proposal: "slogan" tag. Opinions?

The slogan tag would contain a company/organization's slogan or motto.
It is human-readable, similar to the "description"[1] tag. Multiple
languages are allowed with the "slogan:lang" format, just like
descriptions and names.

Example usage:
brand=McDonald's
slogan=I'm Lovin' it

[1] https://wiki.openstreetmap.org/wiki/key:description

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