On Fri, Oct 1, 2010 at 6:00 AM, Simone Saviolo <simone.savi...@gmail.com> wrote:
> Ontologically, saying that the name of that specific fast-food is
> "McDonald's" (old schema) may be acceptable. Commonly, you'd call it
> "the McDonald's". The new schema is just more correct, in that it
> recognizes as "McDonald's" isn't actually the name of that feature,
> but its brand. As long as consumers use correctly the
> name/brand/operator chain, though, it is not a problem to have them
> both. Of course, with the old schema, if a specific McDonald's had its
> own name, you would put that one in name=*, just like with the new
> schema.
The name is McDonald's because that's what's on prominent signage. If
there's a more detailed name ("Bob's McDonald's #43"), that can go in
official_name.
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