Chris Santerre said:

> I'm fighting the same problem here. I've passed thru our weekly newsletter
> thru SA and it scores low. We only send to current customers and people in
> the industry. SO I'm not trying to sell an Eskimo Nigerian weight loss sex
> enhancers. :)
> 
> Well written, good content, and industry specific. Also simply having a real
> email address to reply back is good. 

Actually -- that's a very good point -- read the replies, and (important)
honour the bounce messages.  If an address is bouncing, it should be
removed, as spammers almost *never* honour bounces -- this means that some
ISPs turn deleted accounts into spamtraps after a year or two.  If you're
not removing dead addresses, the mail will wind up in Razor, Pyzor, DCC et
al.

--j.


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