I'm fighting the same problem here. I've passed thru our weekly newsletter
thru SA and it scores low. We only send to current customers and people in
the industry. SO I'm not trying to sell an Eskimo Nigerian weight loss sex
enhancers. :)

Well written, good content, and industry specific. Also simply having a real
email address to reply back is good. 

So far no complaints.

-----Original Message-----
From: Daniel Quinlan [mailto:[EMAIL PROTECTED]]
Sent: Thursday, January 09, 2003 7:02 AM
To: Matthew Davis
Cc: [EMAIL PROTECTED]
Subject: Re: [SAtalk] Guidelines for Mass Mailings


Matthew Davis <[EMAIL PROTECTED]> writes:

> On the unsubscribe subject, IMO, having the
> List-(Un)Subscribe/Help/Id: headers will make it look less like spam.

Only if it's not spam to begin with -- specifically a double opt-in one
so the user knows he subscribed.  Spammers use those headers often
enough, actually.

Daniel

-- 
Daniel Quinlan                      Linux, open source, and
http://www.pathname.com/~quinlan/    anti-spam consulting


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