On Tue, 23 Jul 2002, SpamTalk wrote:
> I am still of the opinion that the onus us upon the mass mailers to
> legitimize their messages.
Why is all advertising automatically illegitimate? But read on ...
> I get other news letters that do not have to be whitelisted. They send a
> short list of text synopses with hyperlink's to the full story [...]
That is in fact what MSDN Flash does. Did you look at the rules that are
firing?
SUBJECT_MONTH
FROM_NEWS_LIST
Those two are negative and are the only reason this doesn't
score almost 18.
FROM_HAS_MIXED_NUMS
Big positive, because MSDN is using VERPs in the From: field.
TO_BE_REMOVED_REPLY
UNSUB_PAGE
MAILTO_WITH_SUBJ
These are the other big positives, all hitting on legitimate
opt-out mechanisms. Why is it a bad thing to provide several
different ways to opt out?
OFFER
SAVE_BUCKS
SAVE_MONEY
CALL_FREE
These were all hit in one- or two-line summaries above hyperlinks
to the MSDN site. But taken together they don't add up to 5, so
the advertising isn't the problem.
LINES_OF_YELLING
LINES_OF_YELLING_2
LINES_OF_YELLING_3
DOUBLE_CAPSWORD
These are the headlines above each one-line summary, but add up to
barely 2.
SUPERLONG_LINE
OK, what do you expect, it's Microsoft.
MISSING_OUTLOOK_NAME
I don't even know what that is, it's new.
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