On Wed, 3 Jul 2002, Derrick 'dman' Hudson wrote:

> | email marketing and communication solutions
> 
> A marketing company has concerns about blacklists.  Any reasons why
> they should be concerned?  If they're legit, why should they be
> concerned?

We've already had a discussion about how rabid some blacklisters are.  If
even one person at an ISP forgets that they signed up for a newsletter and
complains to the ISP, the ISP may shut down delivery from that source to
everyone.

I'm not talking about large DNS-based blacklists here, I'm talking about
locally-installed ISP filtering rules.

> Personally I would just ignore it unless you start getting complaints
> from your customers.

How will they know to complain?  They can't tell the difference between a
newsletter blocked by the ISP and a newsletter that simply was never sent.
If they complain to anyone, they're likely to complain to the site where
they signed up for the newsletter -- a site that may not even be able to
respond to their complaint, because of the blacklist!



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