Incorrect! It was to make women feel as though they were not shirking their
womanly duty. It's all a bizarre, but totally predictable, response to
gender bias.

On Thu, Nov 19, 2015 at 12:09 PM, James Alexander <[email protected]>
wrote:

> LIES, the fresh eggs are important because it makes it fresher and a
> better product!! It's not because I added something to it because it's
> better that way!!!
>
> James Alexander
> Manager
> Trust & Safety
> Wikimedia Foundation
> (415) 839-6885 x6716 @jamesofur
>
> On Thu, Nov 19, 2015 at 12:08 PM, Katherine Maher <[email protected]>
> wrote:
>
>> I actually knew thast Betty Crocker story.
>>
>> On Thu, Nov 19, 2015 at 12:04 PM, Michael Guss <[email protected]>
>> wrote:
>>
>>> But after reading the reference, I did learn that in the 1950s, Betty
>>> Crocker recipes included powdered eggs. To give their customers a real
>>> sense of accomplishment, they changed it so that you would have to add real
>>> eggs yourself. This was one of the first examples of the IKEA effect.
>>>
>>> On Thu, Nov 19, 2015 at 12:03 PM, Michael Guss <[email protected]>
>>> wrote:
>>>
>>>> Looks like the main reference here is the Journal of Consumer
>>>> Psychology:
>>>>  http://www.sciencedirect.com/science/article/pii/S1057740811000829
>>>>
>>>> (Of course, it is paywalled).
>>>>
>>>> And then this is a reference:
>>>> http://beyondphilosophy.com/ever-heard-of-the-ikea-effect-increasing-perceived-value-while-reducing-costs/?-increasing-perceived-value-while-reducing-costs
>>>>
>>>> Perhaps IKEA effect will live to see another day. No biggie there.
>>>>
>>>> @Joe and Yes why not give @Jack a shoutout.
>>>>
>>>>
>>>>
>>>> On Thu, Nov 19, 2015 at 11:59 AM, Victor Grigas <[email protected]>
>>>> wrote:
>>>>
>>>>> Does the IKEA one have too few references? It feels a bit
>>>>> advertising-y?
>>>>>
>>>>> On Thu, Nov 19, 2015 at 2:41 PM, Joe Sutherland <
>>>>> [email protected]> wrote:
>>>>>
>>>>>> You'll need an "s" on "suggest", plus "even if done *poorly*". Same
>>>>>> the with the Twitter copy for that one.
>>>>>>
>>>>>> Looks good for Twitter... pretty sure he's @jack :)
>>>>>>
>>>>>> On 19 November 2015 at 18:56, Michael Guss <[email protected]>
>>>>>> wrote:
>>>>>>
>>>>>>>
>>>>>>> Hello everyone,
>>>>>>>
>>>>>>> Here's some proposed social media for our  flagship accounts.
>>>>>>>
>>>>>>> EN:WP article: IKEA Effect
>>>>>>> <https://en.wikipedia.org/wiki/IKEA_effect>
>>>>>>>
>>>>>>> Fb: This effect suggest that when people use their own labor to
>>>>>>> construct a particular product, even if done badly, they value the end
>>>>>>> result more than if they had not put any effort into its creation.
>>>>>>> https://en.wikipedia.org/wiki/IKEA_effect
>>>>>>>
>>>>>>> t: The "IKEA Effect": When people use their own labor to build a
>>>>>>> product (even badly) they value the end result more.
>>>>>>> http://buff.ly/1NFySff
>>>>>>>
>>>>>>>
>>>>>>> EN:WP article: Jack Dorsey
>>>>>>> <https://en.wikipedia.org/wiki/Jack_Dorsey>
>>>>>>>
>>>>>>> Fb: Born on this day in 1976, Jack Dorsey, American programmer and
>>>>>>> entrepreneur who co-founded Twitter.
>>>>>>> https://en.wikipedia.org/wiki/Jack_Dorsey
>>>>>>>
>>>>>>> t: Born on this day in 1976, Jack Dorsey, American programmer and
>>>>>>> entrepreneur who co-founded Twitter. http://buff.ly/1OT4qnS
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Michael Guss
>>>>>>> Research Analyst
>>>>>>> Wikimediafoundation.org
>>>>>>> [email protected]
>>>>>>>
>>>>>>> _______________________________________________
>>>>>>> Social-media mailing list
>>>>>>> [email protected]
>>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>>>>
>>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> *Joe Sutherland*
>>>>>> Communications Intern [remote]
>>>>>> joesutherland.rocks | @jrbsu <http://twitter.com/jrbsu> | +44 (0)
>>>>>> 7722 916 433
>>>>>>
>>>>>> _______________________________________________
>>>>>> Social-media mailing list
>>>>>> [email protected]
>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>>>
>>>>>>
>>>>>
>>>>>
>>>>> --
>>>>>
>>>>> *Victor Grigas*
>>>>> Storyteller <https://wikimediafoundation.org/wiki/WPZeroPetition> and
>>>>> Video Content Producer
>>>>> Wikimedia Foundation
>>>>> [email protected]
>>>>> https://donate.wikimedia.org/
>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> Social-media mailing list
>>>>> [email protected]
>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>>
>>>>>
>>>>
>>>>
>>>> --
>>>> Michael Guss
>>>> Research Analyst
>>>> Wikimediafoundation.org
>>>> [email protected]
>>>>
>>>
>>>
>>>
>>> --
>>> Michael Guss
>>> Research Analyst
>>> Wikimediafoundation.org
>>> [email protected]
>>>
>>> _______________________________________________
>>> Social-media mailing list
>>> [email protected]
>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>
>>>
>>
>>
>> --
>> Katherine Maher
>> Chief Communications Officer
>> Wikimedia Foundation
>> 149 New Montgomery Street
>> San Francisco, CA 94105
>>
>> +1 (415) 839-6885 ext. 6635
>> +1 (415) 712 4873
>> [email protected]
>>
>> _______________________________________________
>> Social-media mailing list
>> [email protected]
>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>
>>
>
> _______________________________________________
> Social-media mailing list
> [email protected]
> https://lists.wikimedia.org/mailman/listinfo/social-media
>
>


-- 
Katherine Maher
Chief Communications Officer
Wikimedia Foundation
149 New Montgomery Street
San Francisco, CA 94105

+1 (415) 839-6885 ext. 6635
+1 (415) 712 4873
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