I actually knew thast Betty Crocker story. On Thu, Nov 19, 2015 at 12:04 PM, Michael Guss <[email protected]> wrote:
> But after reading the reference, I did learn that in the 1950s, Betty > Crocker recipes included powdered eggs. To give their customers a real > sense of accomplishment, they changed it so that you would have to add real > eggs yourself. This was one of the first examples of the IKEA effect. > > On Thu, Nov 19, 2015 at 12:03 PM, Michael Guss <[email protected]> > wrote: > >> Looks like the main reference here is the Journal of Consumer Psychology: >> http://www.sciencedirect.com/science/article/pii/S1057740811000829 >> >> (Of course, it is paywalled). >> >> And then this is a reference: >> http://beyondphilosophy.com/ever-heard-of-the-ikea-effect-increasing-perceived-value-while-reducing-costs/?-increasing-perceived-value-while-reducing-costs >> >> Perhaps IKEA effect will live to see another day. No biggie there. >> >> @Joe and Yes why not give @Jack a shoutout. >> >> >> >> On Thu, Nov 19, 2015 at 11:59 AM, Victor Grigas <[email protected]> >> wrote: >> >>> Does the IKEA one have too few references? It feels a bit advertising-y? >>> >>> On Thu, Nov 19, 2015 at 2:41 PM, Joe Sutherland < >>> [email protected]> wrote: >>> >>>> You'll need an "s" on "suggest", plus "even if done *poorly*". Same >>>> the with the Twitter copy for that one. >>>> >>>> Looks good for Twitter... pretty sure he's @jack :) >>>> >>>> On 19 November 2015 at 18:56, Michael Guss <[email protected]> wrote: >>>> >>>>> >>>>> Hello everyone, >>>>> >>>>> Here's some proposed social media for our flagship accounts. >>>>> >>>>> EN:WP article: IKEA Effect <https://en.wikipedia.org/wiki/IKEA_effect> >>>>> >>>>> Fb: This effect suggest that when people use their own labor to >>>>> construct a particular product, even if done badly, they value the end >>>>> result more than if they had not put any effort into its creation. >>>>> https://en.wikipedia.org/wiki/IKEA_effect >>>>> >>>>> t: The "IKEA Effect": When people use their own labor to build a >>>>> product (even badly) they value the end result more. >>>>> http://buff.ly/1NFySff >>>>> >>>>> >>>>> EN:WP article: Jack Dorsey <https://en.wikipedia.org/wiki/Jack_Dorsey> >>>>> >>>>> >>>>> Fb: Born on this day in 1976, Jack Dorsey, American programmer and >>>>> entrepreneur who co-founded Twitter. >>>>> https://en.wikipedia.org/wiki/Jack_Dorsey >>>>> >>>>> t: Born on this day in 1976, Jack Dorsey, American programmer and >>>>> entrepreneur who co-founded Twitter. http://buff.ly/1OT4qnS >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> -- >>>>> Michael Guss >>>>> Research Analyst >>>>> Wikimediafoundation.org >>>>> [email protected] >>>>> >>>>> _______________________________________________ >>>>> Social-media mailing list >>>>> [email protected] >>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>> >>>>> >>>> >>>> >>>> -- >>>> *Joe Sutherland* >>>> Communications Intern [remote] >>>> joesutherland.rocks | @jrbsu <http://twitter.com/jrbsu> | +44 (0) 7722 >>>> 916 433 >>>> >>>> _______________________________________________ >>>> Social-media mailing list >>>> [email protected] >>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>> >>>> >>> >>> >>> -- >>> >>> *Victor Grigas* >>> Storyteller <https://wikimediafoundation.org/wiki/WPZeroPetition> and >>> Video Content Producer >>> Wikimedia Foundation >>> [email protected] >>> https://donate.wikimedia.org/ >>> >>> >>> _______________________________________________ >>> Social-media mailing list >>> [email protected] >>> https://lists.wikimedia.org/mailman/listinfo/social-media >>> >>> >> >> >> -- >> Michael Guss >> Research Analyst >> Wikimediafoundation.org >> [email protected] >> > > > > -- > Michael Guss > Research Analyst > Wikimediafoundation.org > [email protected] > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > > -- Katherine Maher Chief Communications Officer Wikimedia Foundation 149 New Montgomery Street San Francisco, CA 94105 +1 (415) 839-6885 ext. 6635 +1 (415) 712 4873 [email protected]
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