But after reading the reference, I did learn that in the 1950s, Betty Crocker recipes included powdered eggs. To give their customers a real sense of accomplishment, they changed it so that you would have to add real eggs yourself. This was one of the first examples of the IKEA effect.
On Thu, Nov 19, 2015 at 12:03 PM, Michael Guss <[email protected]> wrote: > Looks like the main reference here is the Journal of Consumer Psychology: > http://www.sciencedirect.com/science/article/pii/S1057740811000829 > > (Of course, it is paywalled). > > And then this is a reference: > http://beyondphilosophy.com/ever-heard-of-the-ikea-effect-increasing-perceived-value-while-reducing-costs/?-increasing-perceived-value-while-reducing-costs > > Perhaps IKEA effect will live to see another day. No biggie there. > > @Joe and Yes why not give @Jack a shoutout. > > > > On Thu, Nov 19, 2015 at 11:59 AM, Victor Grigas <[email protected]> > wrote: > >> Does the IKEA one have too few references? It feels a bit advertising-y? >> >> On Thu, Nov 19, 2015 at 2:41 PM, Joe Sutherland < >> [email protected]> wrote: >> >>> You'll need an "s" on "suggest", plus "even if done *poorly*". Same the >>> with the Twitter copy for that one. >>> >>> Looks good for Twitter... pretty sure he's @jack :) >>> >>> On 19 November 2015 at 18:56, Michael Guss <[email protected]> wrote: >>> >>>> >>>> Hello everyone, >>>> >>>> Here's some proposed social media for our flagship accounts. >>>> >>>> EN:WP article: IKEA Effect <https://en.wikipedia.org/wiki/IKEA_effect> >>>> >>>> Fb: This effect suggest that when people use their own labor to >>>> construct a particular product, even if done badly, they value the end >>>> result more than if they had not put any effort into its creation. >>>> https://en.wikipedia.org/wiki/IKEA_effect >>>> >>>> t: The "IKEA Effect": When people use their own labor to build a >>>> product (even badly) they value the end result more. >>>> http://buff.ly/1NFySff >>>> >>>> >>>> EN:WP article: Jack Dorsey <https://en.wikipedia.org/wiki/Jack_Dorsey> >>>> >>>> Fb: Born on this day in 1976, Jack Dorsey, American programmer and >>>> entrepreneur who co-founded Twitter. >>>> https://en.wikipedia.org/wiki/Jack_Dorsey >>>> >>>> t: Born on this day in 1976, Jack Dorsey, American programmer and >>>> entrepreneur who co-founded Twitter. http://buff.ly/1OT4qnS >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> -- >>>> Michael Guss >>>> Research Analyst >>>> Wikimediafoundation.org >>>> [email protected] >>>> >>>> _______________________________________________ >>>> Social-media mailing list >>>> [email protected] >>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>> >>>> >>> >>> >>> -- >>> *Joe Sutherland* >>> Communications Intern [remote] >>> joesutherland.rocks | @jrbsu <http://twitter.com/jrbsu> | +44 (0) 7722 >>> 916 433 >>> >>> _______________________________________________ >>> Social-media mailing list >>> [email protected] >>> https://lists.wikimedia.org/mailman/listinfo/social-media >>> >>> >> >> >> -- >> >> *Victor Grigas* >> Storyteller <https://wikimediafoundation.org/wiki/WPZeroPetition> and >> Video Content Producer >> Wikimedia Foundation >> [email protected] >> https://donate.wikimedia.org/ >> >> >> _______________________________________________ >> Social-media mailing list >> [email protected] >> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> > > > -- > Michael Guss > Research Analyst > Wikimediafoundation.org > [email protected] > -- Michael Guss Research Analyst Wikimediafoundation.org [email protected]
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