On Fri, Oct 16, 2015 at 10:27 AM, Pine W <[email protected]> wrote:

> Thanks all.
>
> I am guessing that most our social followers support Wikimedia content and
> the Wikimedia platform. So:
>
> 1. Would a petition to FB from thousands of followers make a difference?
>
Maybe, but that's a campaign we'd want to design with allied organizations
for maximum impact, which requires coordination and resourcing not
currently in the Annual Plan. So, per James, that's a 12-18mo goal.

> 2. I am thinking that well designed, short social posts that excite our
> followers into clicking links to content on our platform might be
> sufficient for our goals. Thoughts? This ties in with Luis' comment about
> closed web versus open web; FB gains from closed web, and we gain from open
> web, so strategically I think that we would want to encourage our followers
> to venture out to the open web and onto our platform.
>
We should always strive for well designed, short social posts that excite
our followers! Especially in a way that supports the open web. But
sub-optimally rendered images don't quite get us there (and right now,
there's no current roadmap in the product teams for better social platform
rendering/performance for Commons images). Lessons learned from highly
visual accounts (NASA, US Dept. of Interior) suggest any intermediation of
the image is an immediate loss factor. I don't want to speak for Jeff,
whose remit this all is, but between total closed-web capitulation and
idealism, I settle into the slightly less exciting groove of pragmatism on
what we can do with what we have.

> Pine
>
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>


-- 
Katherine Maher
Chief Communications Officer
Wikimedia Foundation
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