It is very gun shy but we just secured an offer from a mum & dad which should help us grow dramatically. Likewise, our biggest efforts will be in prospecting, our goal is to position ourselves effectively in the market so that when debt becomes available again we will be able to capitalise on the rise in market confidence.

The biggest challenge for small start ups is still survival. If overheads are low I think a client now will be worth about 4 or 5 when times change.

MC

Mark Neely wrote:
Hi all,

Well, a new year is upon us, and the business environment could not be more
different than the start of 2008.

I'm using this month to plan my year (including prospecting for a few new
clients...feel free to drop me a line!), and I thought it would be useful to
have a discussion about your view of the major challenges ahead for
Australian companies (small and large) looking to bring innovative
products/services to market and generate profits.

No doubt funding will be a key issue. While it will be harder to raise $
this year, I don't think it will be impossible - the conversations I've been
having suggests there is plenty out there (if only a little 'gun shy'!).

But what are the other challenges ahead that top the list of your own
planning process?

Regards,

Mark

-----
Mark Neely 
Master Strategist 
Infolution Pty Ltd
'Beyond Strategy. Leading Change'
 
e: m...@infolution.com.au
m: +61 (0)412 0417 29
skype: mark.neely
 
Read my blog --> www.infolution.com.au
Connect on LinkedIn --> www.linkedin.com/in/markneely







  


--
Mike Casey
Director

Level 5, 95
Pitt Street
Sydney
New South Wales
2000

P: +61 2 8005 0266
M: +61 4 4997 6059

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