Re: AveragePosition in Adwords

2013-02-28 Thread Ewan Heming
Hi, Averaging an average--if that's the correct term for it--doesn't actually work in the way you're expecting. You need to get back to the original sum of individaul positions for the seven day period, then divide them by the sum of impressions for the same peroid. So the equation is going to

AveragePosition in Adwords

2013-02-28 Thread Werner Ziegelwanger
I'm wondering how AdWords compute an average position of a keyword. For a Keyword I checked all 7 daily average position values. Normally I would sum them and divide through 7 to get the average position of a week, but I turns out that this is not correct. I get a value of 3,2 and AdWords displa