Hi,
 
Averaging an average--if that's the correct term for it--doesn't actually 
work in the way you're expecting. You need to get back to the original sum 
of individaul positions for the seven day period, then divide them by the 
sum of impressions for the same peroid. So the equation is going to be 
something like the following:

Sum(Impressions * Avereage Position)/Sum(Impressions)
 
Does that make sense?
 
Regards,
 
Ewan

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