Hello Qu,
You'd need to run an Ad Group report to get CTR for ad groups unless
you calculated it manually by getting stats for each ad in each ad
group and aggregate them, but that's not very straightforward. The
start and end dates that you specify in your DefinedReportJob don't
have to corresp
Jeff,
Thanks for your response, in the meantime my client showed me a
screenshot of
the webinterface showing the actual CPC.
It turned out that he in fact meant the value "total cost/nr. of
clicks", that was shown as "avg. CPC"
in the web-interface.
So i can calc. this value now by myself as you
Hello Qu,
You can retrieve information about total cost and number of clicks
via the API, either by using the getCriterionStats() method
http://code.google.com/intl/en/apis/adwords/docs/developer/CriterionService.html#getCriterionStats
or by running a report using the ReportService. This wo
