Hello Qu, You can retrieve information about total cost and number of clicks via the API, either by using the getCriterionStats() method
http://code.google.com/intl/en/apis/adwords/docs/developer/CriterionService.html#getCriterionStats or by running a report using the ReportService. This won't tell you the exact cost for each click (unless there's only one click, which is the trivial case), but you can calculate the average CPC with that data. The average CPC is something that is exposed via the web interface, and might be what your client is referring to. I believe your client is mistaken if they claim that each individual click's cost is displayed somewhere on the web interface--I'd be curious to hear what they're looking at if there is some place that that information is available. Cheers, -Jeff Posnick, AdWords API Team On Jan 10, 4:08 pm, quaylar <che...@gmx.net> wrote: > Hi guys, > > My apologies in advance if this is an easy one, but i cant seem to > find an answer to this. > I know there is a maxCPC for a keyword, and i also know that google > *somehow* calculates an actual CPC they charge, depending on the rank > of the next lower ad and some other criteria (yes i also found the > formula how they calc.). > Is there any way to retrieve this *actual* CPC via an API call? My > client insists on the fact that there is a possibility to see the > actual CPC for a keyword via the web interface, but i cant find a way > to retrieve this value via an API-call. > > Any hints on this would be greatly appreciated! > > best regards, > > --qu --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en -~----------~----~----~----~------~----~------~--~---
