Jeff,

Thanks for your response, in the meantime my client showed me a
screenshot of
the webinterface showing the actual CPC.
It turned out that he in fact meant the value "total cost/nr. of
clicks", that was shown as "avg. CPC"
in the web-interface.
So i can calc. this value now by myself as you stated.
But i still have trouble with other values he seems to be able to get
via the webinterface, that i cant get
using the API, which are:

- CTR for AdGroups
 Only possibility i found here was using reports, which is a problem:
 I do have 100s or 1000s of AdGroups within different campaigns and
since a report
 requires me to set startDate and endDate, and the startDates can be
different for different campaigns,
 i need to query 1 report for every campaign.(which is expensive in
API-Units)

- a value called "Quality factor" for Keywords which i suspect is
AdWords' QualityScore.
  Apparently the statistics-object for Keywords does not contain this
value..

- CTR for Ads

Any help on how to get these values are greatly appreciated :)

Best regards,

--qu
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