On Sun, 2024-10-20 at 02:21 -0700, Kwankyu Lee wrote:
>
> What do you think?
I somewhat agree on both points,
* The icosahedron strikes me as an instance of "hey give me the name
of a cool math shape" that has nothing to do with sage itself
* The font can be ugly, and if you don't know that it says "sage"
already, it's hard to read
However, we've had the same logo (and font) for a long time, and for
better or worse, they're our identity. There should be a high bar for
throwing them our and starting over from scratch.
A lot of work goes into a professional logo design. Marc already
mentioned the Apple guidelines, which, despite the fact that I'm not
going to read them all right now, look like exactly the sort of thing I
wanted to mention here. You usually need several versions of a logo
that display a low/medium/high resolutions, on light/dark backgrounds,
on screens and in print. These considerations extend to the typography
as well. Some thought should be given to sight-impaired / colorblind
people, etc.
I think a lot of that room for improvement is available with the
current logo. This is one of my favorite takes on it,
https://github.com/sagemath/artwork/blob/master/math.stackexchange/sagemath-stackexchange-ad-2016-nq8.png
although the random math words in the background are chaos, and the
placement of the text makes it impossible to scale down to something
like
https://www.sagemath.org/pix/stickers/sage-sticker-1x1_inch-small.png
which looks much better at 1in x 1in (although the blue is now a
headache-inducing shade).
Anyway, my take is that there's a lot of low-hanging fruit when it
comes to improving these existing marketing materials. I'm not opposed
to a fresh start, it would have to be really well done though.
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