+1 for this one. Carrying it further, to what I consider the essence of moral marketing: Rivendell sells what its owner thinks is good stuff. This means that you are never "trying to put on over" on the customer. I don't think Riv sells anything just because people are eager to buy it.
Long ago I did a term paper (MBA class in marketing of technology, IIRC -- a retrogrouch perspective) on Rivendell and quoted Grant saying, "We are product driven, not market driven." I think that this keeps a company fundamentally honest, in many ways -- it might make you weird, but it's honest. It's the solely bottom-line focus that makes people into crooks. On Tue, Dec 3, 2013 at 11:40 PM, stonehog <stone...@gmail.com> wrote: > What works for me: > > 1. Grant and Co.'s business ethics. I like that he employs 15 folks > honestly and tries to give back to good causes. He tries to educate in > areas we all may need some help in (food/exercise), and he doesn't fit in > the "maximize efficiency and shareholder value" business model. He runs > the kind of business I would be proud to have someday. > > -- *RESUMES THAT GET YOU NOTICED!* Certified Resume Writer http://resumespecialties.com/index.html patrickmo...@resumespecialties.com http://www.linkedin.com/in/patrickmooreresumespec/ Albuquerque, NM -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To post to this group, send email to rbw-owners-bunch@googlegroups.com. Visit this group at http://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/groups/opt_out.
