I think (from what the marketing looks like at least) that they are trying
to penetrate the market that sees Brooks saddles as "precious." There are a
lot of people that  think you cant get them wet, they need constant
maintenance and take 3 years to get comfortable. All are only partly right
but are myths that are for sure hurting the bottom line at Brooks. If they
can tout a saddle that is weather proof, low maintenance and comfortable
while having the quality feeling of a leather saddle they will for sure
have a winner on their hands, and if they get some vegan/vegetarian fans
along for the ride all the better for said bottom line.  I guess only time
will tell.


On Wed, Jun 19, 2013 at 12:02 PM, Matthew J <matthewj...@gmail.com> wrote:

> A comment meant as nothing more than a dramatic attempt to demonstrate why
> many people are in fact willing to pay a premium for a non-leather hammock
> saddle.  In hindsight I should have used one of those evil winky faces with
> those terms to make clear I had no intent to poke anyone in the eye.
>
> Apologies all around.
>
> On point, it is certainly not yet clear thick laminated rubber and cotton
> can successfully replace animal skin in a hammock saddle.  Doc Martens
> among other high line shoe companies have finally come up with leather
> alternatives that are attractive, wear well, and seem to be durable.  If
> Brooks has finally found the right combination for hammock saddles, it will
> in fact have a market.
>
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