Materials, labor and transportation costs plus the profit margin added
equals the price you pay. Rivs like the Romulus were killer deals but for
one reason or another, could not be maintained. Rivs have good paint jobs
and you could shave money there by doing something skimpy. Rivs use good
quality tubing, and again you could skimp there. Riv could buy in mega
volumes which would save per unit costs.  As it happens, it wouldn't
reflect the Riv ethos with micro thin paint or clunky tubes or robo-welded
joints. The limited market for this type of bike (lugged steel, built for
comfort and usefulness) prevents Schwinn-like mass production so no savings
there.

A used riv is your best option for lower price, probably.

On Sat, Feb 23, 2013 at 7:51 AM, Garth <garth...@gmail.com> wrote:

>
>
>
> .. surely there is a way to make a less costly frame, it's all a matter of
> their focus to really do it.
>

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