Compared to the cost advantages of buying frames in larger quantity, the 
savings involved in cheapening lugs or paint is almost irrelevant. If 100 
Riv people put down a serious deposit, I imagine Riv could give us an 
"economical" Atlantis without compromising on anything (except maybe size 
selection and US manufacture) from the non-economical Atlantis. Volume is 
key, but volume has never really been a Riv strategy.


On Tuesday, February 26, 2013 8:29:28 AM UTC-6, Peter Pesce wrote:
>
> Agreed. Ugh.
>
> In the quest to make a "budget" Riv, what exactly are the qualities they 
> are trying to deliver at a budget price, and what exactly can be given up 
> to get there? 
>
> If you are trying to deliver the Riv ride and fit, great. Then do it in a 
> form that allows you to deliver those qualities in a less expensive 
> package, like a TIG-ed, powder coated frame. 
> If you are just trying to deliver lugs, then you'll eventually hit a floor 
> on labor, even if you use the cheapest tubes possible. But still, if you 
> want lugs-for-all, cheap, then go for it.
>
> If you are trying to deliver everything, but just cheaper, then you can't. 
> That's why there's no $30k Ferrari. I think that at least some small part 
> of Riv's appeal is that they are "nice" bikes to a degree, that people are 
> proud to own. I don't see how a rattle-can-it-yourself frame fits into that 
> brand image. If paint is the only thing you can imagine giving up, then 
> maybe you just can't do it.
>
> It wouldn't surprise me if RBW has reached the same conclusion.
>
> -Pete in CT
>
>
>
> On Monday, February 25, 2013 8:11:26 PM UTC-5, Fullylugged wrote:
>>
>> Ugh...
>>
>> On Mon, Feb 25, 2013 at 10:50 AM, redsydude <thau...@q.com> wrote:
>>
>>> I think in 2011 their idea was to .... spray paint the frame for a few 
>>> dollars to make it look old and increase its theftproofedness.  
>>>
>>
>>

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