Agree with Joe on the minimalist detail approach; keep it low
profile.  Using generic, non-group parts, it could be done.  You just
ride it for a while & after a year upgrade whatever is tired.  Wheels
will of necessity be machine built, no label hoops.  We'll probably
see very simple lugs, as on the last of the Japanese bikes.  Still,
$1,400 is a helluva price point.  I imagine REI, Surly, etc. place
humungous orders to keep the price down.  Time will tell.

dougP

On Jul 3, 5:41 pm, Eric Platt <epericmpl...@gmail.com> wrote:
> I can see it being done. Especially with low-tier Shimano components.
> (Think Tiagra or no-name).  Most of which appear to work just fine. And
> there is probably a modern equivalent of old seamed, straight gauge tubing.
> The wheels might be the toughest part.
> It's something I'll keep an eye on, although I do have two Surly bikes that
> fulfill the role of "beater" (or better) quite well.
> Eric Platt
> St. Paul, MN
>
>
>
> On Tue, Jul 3, 2012 at 6:46 PM, Joe Bernard <joerem...@gmail.com> wrote:
> > I probably shouldn't get too revved up about this model..the Simple One
> > didn't come in a size small enough for me.
>
> > On Tuesday, July 3, 2012 4:22:29 PM UTC-7, Seth Vidal wrote:
>
> >> On Tue, Jul 3, 2012 at 7:06 PM, Peter Pesce <petepe...@gmail.com> wrote:
> >> > Interesting. A Simple One with a derailer?
> >> > I too am curious how you get the price down. It certainly wouldn't save
> >> anything to cast new, plain lugs just for one bike. Does the head tube
> >> badge really add that must cost?
>
> >> A simple one with a rear derailler? - see - that I would have no
> >> trouble endorsing. :)
>
> >> -sv
>
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