On Wed, 2010-05-26 at 14:19 -0700, JoelMatthews wrote: > > Rivendell's approach is inclusive, Rapha's is exclusive. > > The difference I see between Riv nd Rapha is the mark up. > > Riv bikes made in Taiwan use components and design close to their U.S. > and Japanese made products. Labor costs less, so Riv charges less. > > There are several companies that make products similar to Rapha using > U.S.,U.K. and even Swiss labor. Rapha makes almost all of its product > in China but nevertheless charges a premium.
I'm not talking about prices or markups, or even where the products are made. I'm talking about marketing and philosophy. Rivendell's philosophy and marketing seem to me to be broad based. If you're reading their stuff, you are definitely "good enough" to be using their products. Rapha, on the other hand, what with all that "hard-man, epic" stuff is all about exclusivity. If you can't average 18 mph on a hilly ride you are not only not fit to be a cyclist, you certainly aren't fit for (or going to fit!) Rapha stuff. -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To post to this group, send email to rbw-owners-bu...@googlegroups.com. To unsubscribe from this group, send email to rbw-owners-bunch+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/rbw-owners-bunch?hl=en.
