This is exaclty what I'm talking about. I've always pushed Soma to keep their web pricing comparable to brick and mortar, but as more and more people sign up for Amazon Prime it's really a race to the bottom. Any publiclly held bike company that doesnt offer direct sales is going to get an earful when Canyon starts moving big numbers. And even if brand try to enforce MAP that doesnt prevent startups like Casper and Harrys from spinning up buissnesses to compete with in product catagory they think they have an edge in.
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