Regardless of whether Bobbishness is a movement already, it needs to become one if we want to grow the cycling community. The bicycle advocacy world is primarily funded by lycra wearing, charity rider types (primarily white dudes if we're going by the numbers). This is a huge problem, especially since the vast majority of potential transportation cyclists are low income people of color, many of which primarily speak languages other than English and don't participate in the "bike community'. That means that the policies that affect transportation cyclists are frequently being decided by people who don't really understand the needs of road users that don't fit their idea of "cyclists". I'm not suggesting a bike industry conspiracy, but rather a confirmation bias that makes bicycles less accessible. Part of making cycling accessible is embracing riders who don't fall into the typical bike shop genres, and very probably won't ever step foot into one due to the condescending, profit driven mentality of the bike industry. As long as bike shops are the primary point of contact for new cyclists, we need to forcefully shift the narrative towards a culture that embraces cargo bikes, and ebikes and adaptive bikes and upright bikes. It's not academic. If we want safe roads, and bicycle facilities there needs to be real money to back up our demands. The auto and oil industries spend upwards of 50 million dollars a year to push pro driving policies.
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