They already did this, and possibly since day one.

I think it was like $15.00 a year, and you got free Readers, plus specials 
mailers and "member" pricing (check out the old catalogs), plus 5%-10% 
credit at the end of the year. 

I can't remember when it stopped, but well into 2010 if memory serves.

Jeff Hagedorn
Los Angeles, CA USA



On Tuesday, February 23, 2016 at 10:33:10 PM UTC-8, Patrick Kelly wrote:
>
> I've been wondering for a while if riv could do some kind of 
> "membership" (ala REI) but actually leverage this to create a cash 
> reserve.
>

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