If there's any truth to what's in this article than Unity and Linux
consumer-oriented desktop is the direction Shuttleworth plans to take
Ubuntu.

=> Shuttleworth opened by saying that the main point of Ubuntu 11.04
with Unity was “to bring the joys and freedoms and innovation and
performance and security that have always been part of the Linux
=> platform, to a consumer audience.”

It also says that Ubuntu did do R&D with real users, they borrowed
what worked from MS Win and Mac OS and then added "bold innovative"
evolutionary developments of their own.

=> How did Canonical do it? Shuttleworth explained that it was a
combination of user design testing with professional design work. “We
committed to test and iterate Unity’s design with real users, and
=>evolve it based on those findings.
=> Humble, because we have borrowed consciously from the work of other
successful platforms, like Windows and Mac OS. We borrowed what worked
best, but then we took advantage of the fact that we => are
unconstrained by legacy and can innovate faster than they can, and
took some bold leaps forward.

Sounds like a recipe for disaster.
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