On 09/16/2013 07:32 AM, Damien Cassou wrote:
> On Mon, Sep 16, 2013 at 4:26 PM, jtuc...@objektfabrik.de
> <jtuc...@objektfabrik.de> wrote:
>> from this perspective; is there a difference in revenues between printed and
>> pdf?
> 
> 
> normally this is shown when you click on either the "Get PDF" or "Get
> printed" buttons on the website.
> 
> For the PDF: you pay 6 €, Pharo association gets 4.73€
> For the printed edition: you pay 25 €, Pharo association gets 11.44€
> 


Disclaimer: bikeshedding

1.  I think you're not charging enough, see:
http://blog.asmartbear.com/selling-ebook.html. Why not PDF version for
29, physical copy for 35, both for 39, both plus t-shirt for 49? Have a
fat student discount for the PDF.

You're selling to a small population of either professionals who make $
from the info you provide or students.


2.  Why give lulu 20% to control access to a zero marginal cost download
that you have to do all the promotion for?   At this point are you
contractually obligated or is there some flexibility?  Can that be
switched over right now to just email you when someone orders the PDF
and you manually email them the PDF until you get a system in place to
automatically respond to their orders?


Its my understanding that you're coming out with more books in the
future.  It would seem to help all of us if you can maximize the revenue
from that effort as we are a small but committed group.




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