"Super Multi Coating" is a bit cheesy, don't you think? Not quite on
the "Sensor Ability Fortifying Optical Compensation System" level, but
still... <wink>

Alex

On Wed, Dec 4, 2013 at 10:33 PM, Igor Roshchin <[email protected]> wrote:
>
> I read it as:
> LIMITED (lens line) UPGRADES.
>
>
> As for the name, - yes, "HD" is ubiquitous these days, and that's what
> they are targeting.
> "SMC" is "widely known to a limited circle of people". HD is a better
> buzz word for the broader customer base.
>
>
> Wed Dec 4 12:37:11 EST 2013
> Alexandru-Cristian Sarbu wrote:
>
>
> However, AFAIK HD is not a new version of SMC, but a different kind of
> coating (just like, but not really on the same level as Aero Bright
> Coating). I agree the name is generic, though.
>
> Alex
>
> On Wed, Dec 4, 2013 at 5:37 PM, P.J. Alling <webstertwentysix at gmail.com> 
> wrote:
>> SMC has changed considerably over the years since it was first introduced.
>> Ricoh is doing a lot of good things with the Pentax Brand but moving the
>> nomenclature from SMC to HD isn't one of them.  SMC means something, HD is
>> generic and doesn't.
>>
>>
>> On 12/4/2013 8:45 AM, Alexandru-Cristian Sarbu wrote:
>>>
>>> On Wed, Dec 4, 2013 at 3:24 PM, CollinB <collinb at brendemuehl.net> wrote:
>>>>
>>>> http://www.pentaxforums.com/news/hd-pentax-limited-primes-review.html
>>>> All SMC to HD.
>>>> And they have earned a red stripe for differentiation.
>>>>
>>> And better coatings (not that SMC was bad, but there is a difference),
>>> and rounded apertures (some are complaining about that)
>>>
>>> Alex
>>>
>>
>
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