I read it as:
LIMITED (lens line) UPGRADES.

As for the name, - yes, "HD" is ubiquitous these days, and that's what
they are targeting.
"SMC" is "widely known to a limited circle of people". HD is a better
buzz word for the broader customer base.


Wed Dec 4 12:37:11 EST 2013
Alexandru-Cristian Sarbu wrote:


However, AFAIK HD is not a new version of SMC, but a different kind of
coating (just like, but not really on the same level as Aero Bright
Coating). I agree the name is generic, though.

Alex

On Wed, Dec 4, 2013 at 5:37 PM, P.J. Alling <webstertwentysix at gmail.com> 
wrote:
> SMC has changed considerably over the years since it was first introduced.
> Ricoh is doing a lot of good things with the Pentax Brand but moving the
> nomenclature from SMC to HD isn't one of them.  SMC means something, HD is
> generic and doesn't.
>
>
> On 12/4/2013 8:45 AM, Alexandru-Cristian Sarbu wrote:
>>
>> On Wed, Dec 4, 2013 at 3:24 PM, CollinB <collinb at brendemuehl.net> wrote:
>>>
>>> http://www.pentaxforums.com/news/hd-pentax-limited-primes-review.html
>>> All SMC to HD.
>>> And they have earned a red stripe for differentiation.
>>>
>> And better coatings (not that SMC was bad, but there is a difference),
>> and rounded apertures (some are complaining about that)
>>
>> Alex
>>
>

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