Marketing isn't particularly complex, but it is expensive. Some companies just don't get advertising though. It's something that they simply don't grok. Culture like that takes a long time to change, if it ever does.
On Wed, Aug 15, 2012 at 12:15 AM, Boris Liberman <[email protected]> wrote: > On 8/15/2012 2:27 AM, P. J. Alling wrote: >> >> Pentax's problem is that they have a nice niche product, that they can't >> seem to sell for better than commodity product prices, and they have to >> sell it on line with pretty much word of mouth advertising. All in all >> they do pretty well with those limitations... > > > Peter, do you think marketing is actually more complex than rocket science? > It is not like Pentax has been founded two years ago and voila - K-5 takes > its rightful place up the ranks... > > > > > > -- > PDML Pentax-Discuss Mail List > [email protected] > http://pdml.net/mailman/listinfo/pdml_pdml.net > to UNSUBSCRIBE from the PDML, please visit the link directly above and > follow the directions. -- David Parsons Photography http://www.davidparsonsphoto.com Aloha Photographer Photoblog http://alohaphotog.blogspot.com/ -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
