> From: [email protected] [mailto:[email protected]] On Behalf Of > Boris Liberman > > On 8/18/2012 7:35 PM, P. J. Alling wrote: > > Actually it's more complex than Rocket Science. The US builds it's > > rockets to Mil Spec but reliable launch vehicles can be much less > err. > > finished, and the concepts are well understood, at least to those who > > actually paid attention in high school physics. Marketing is VooDoo. > > However part of Pentax's problem is and has been since the 80s who do > > they want to be and how do they get there. > > Well, of course marketing is voodoo. Any attempt to describe in > accurate terms mass psychology would have to be voodoo. At least that's > what I gather from 5+ years working with company who provided > technology for futures and forex trading being in contact with many so > called CTA's - certified trade advisers, market analysts and what not. > > However we do see that certain companies are successful and others are > not. Compare Olympus and Pentax. Both were not very big or massively > popular at the dawn of the digital era. However it seems to me that > from marketing perspective Olympus is more prominent than Pentax.
This is not because they have better marketing, it's because they have better products. B > By the way, I am not claiming here that Olympus has bigger market share. I > am merely expressing my mental reflex - what I think when I hear these > two words? > Olympus = first, Pentax - second. Olympus is more well-known than > Pentax. > > So it can be done. It was done more than once by various people in > various markets under various circumstances. Hence, in principle, big > heads at Pentax could study whatever has to be studied and endeavor to > repeat these successes. > > This is probably what they're doing now anyway in their own peculiar > way. > > -- > PDML Pentax-Discuss Mail List > [email protected] > http://pdml.net/mailman/listinfo/pdml_pdml.net > to UNSUBSCRIBE from the PDML, please visit the link directly above and > follow the directions. -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
