I have to say, that name is brilliant. I didn't see any of this kind of discussions about the name on a MZ-S or so, so what better to get attention? This weird name sticks in the brain.
On Thursday 20 March 2003 01:57, Keith Whaley wrote: > I have to say, Tom, that name is the dumbest name they could have come > up with. > Perhaps if everyone had to buy it online, and all they did was LOOK at > it, not pronounce it, much less of a problem. > However, I think your scenario of Anti-Marketing is about correct. > > You and I might buy one, regardless, but we're unique. We belong to a > bunch of folks that are already dyed-in-the-wool Pentax lovers. > Well, most of us anyhow... > > I think if anyone ever does a marketing analysis of Pentax products > after the fact, this has to be one of the more colossal mistakes... > > keith whaley > > T Rittenhouse wrote: > > And while we are at it, just how do you pronounce "*ist"? > > > > Leave it to Pentax Marketing to come up with a name that is going to > > cause a potential customer to think, "I have no idea how to ask about > > that camera. I don't want to make a fool of myselff.... Let me see that > > Nikon, please>" > > > > Maybe they should change the name to "Pentax Anti-Marketing Department". > > Or maybe "Pentax Let's Drive Ourselves Out of the Camera Business > > Department". I can see them sitting around that big table, "No matter > > what we do we are still selling cameras. We don't give the customers what > > they want, and they still buy tthem. We make sure the flagship camera is > > not in the stores, and we still sell them. I know what, we will give the > > next model an > > unpronouncible name, then the customers won't even be able to ask to see > > it. That will cut sales!" > > > > Ciao, > > Graywolf > > http://pages.prodigy.net/graywolfphoto -- Frits Wüthrich Pentaxianado
