And while we are at it, just how do you pronounce "*ist"? Leave it to Pentax Marketing to come up with a name that is going to cause a potential customer to think, "I have no idea how to ask about that camera. I don't want to make a fool of myselff.... Let me see that Nikon, please>"
Maybe they should change the name to "Pentax Anti-Marketing Department". Or maybe "Pentax Let's Drive Ourselves Out of the Camera Business Department". I can see them sitting around that big table, "No matter what we do we are still selling cameras. We don't give the customers what they want, and they still buy tthem. We make sure the flagship camera is not in the stores, and we still sell them. I know what, we will give the next model an unpronouncible name, then the customers won't even be able to ask to see it. That will cut sales!" Ciao, Graywolf http://pages.prodigy.net/graywolfphoto