I wrote: > > > Anyway, I think Pentax will be more than happy to establish themselves > > with a market share in DSLRs comparable to the share they have in film > > DSLR.
To which P�l replied: > > True. And thats whats dissapoints me. > Not me. To be pragmatic, every company's goal is not to dominate a market, but to make money for it's owners. If one has a 5% market share and expand it by 2.5%, that's a 50% increase which will do the company a lot of good. I think the *ist siblings and the Optios will have what it takes to do that for Pentax. The digital market seen as one, that is. in fact, what would disappoint me was if Pentax suddenly decided to compete head to head with Canon and Nikon for the big part of the pie. That would most certainly break their back. Someone mentioned in another thread that it's a trade-off of profit against risk. Both those factors are relative to the company's size. A big risk to a small company doesn't have to be more than a moderate challenge to a big company. Given that Pentax has already had one spectacular failure to establish themselves in DSLRs, it seems they will do a nice recovery with the *ist. Jostein
