----- Original Message -----
From: "Bruce Dayton" <[EMAIL PROTECTED]>

> Mind you, I'm not saying it won't sell, just that it won't make any
> serious inroads into the general DSLR market.  Us Pentaxians will
> support it, but we are small in number and only a small percentage
of
> us will buy it (reality check).  Many are waiting for a lower price,
> version 2 (bugs worked out) or full frame sensor.
>

Bruce,
What you say about pricing makes very much sense to me. It's just one
thing I keep wondering about. Everyone here seem to assume that
Pentax, by introducing a DSLR, will have to steal market shares from
the other DSLR brands to gain a foothold.

Do they really need to? Imo, the question is where they recruit from,
and what their scope is. I don't think Pentax has to sustain a huge
percentage market share to make profit. They're so small that even a
2-3% growth in market share is substantial.

A small pool of current Pentax SLR users that want to protect their
investment in optics, sure. Myself included, most likely.

Other brands' film or digital SLRs?
-No. I agree with Bruce & P�l's lines of thought. Maybe unless they
also have a pool of unused old K-mount lenses and decide to blow the
dust off them instead...

What about compact camera users?
Any chance that people will cross-upgrade from whatever film compact
to DSLR? -I suppose most of them will settle for a digital compact,
but there's a huge number of digital compacts already out there. I
would expect that a reasonably priced DSLR could tempt _them_ into the
world of interchangeable lenses.

What about new users?
Sounds unlikely, I know...

Anyway, I think Pentax will be more than happy to establish themselves
with a market share in DSLRs comparable to the share they have in film
DSLR.

Jostein

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