Is not specific to shareware authors. Anyone whose product is selling for less than (say) $25 should really be pricing it this way. Sometimes you can add 0.95 to your price, sometimes you have to subtract 0.05. If your ideal price is $16.00, then price it at $16.95. If your ideal price is $20.00, then price it at $19.95
But if the price of your product is higher, there's a point at which adding cents to the price looks cheap. Don't sell a $100 product for $99.95. But $97.00 or $95.00 are a good prices, perhaps better than $99. There's been a lot of study made of people's perception to prices. People generally perceive $19.95 as a better price than $20. And a $14,995 car is perceived in a slightly different price category than a $15,100 car. This pricing style is not dishonest, and I don't believe it is unscrupulous. Some companies decide to go against the grain as part of their creation of a marketing image. Sometimes in small ways (ex: Walmart's use of $19.97 instead of $19.95) Roger Stringer Marietta Systems, Inc. Creators of the Marietta PDE (tm) product (Personal version available for.........$95.00!) >---------------------------------------------------------------------- >Subject: RE: a question to shareware authors >From: "Davis, Iain E." <[EMAIL PROTECTED]> >Date: Mon, 3 Jul 2000 08:26:18 -0500 >Oh I agree. I have no intention of pricing anything simply because the >number has to end in .95, or be priced like a Gadget on TV ad (low low price >of $19.95...not available in stores!....pleeeeease.) >> -----Original Message----- >> From: Paul Nevai [mailto:[EMAIL PROTECTED] >> Sent: Monday, July 03, 2000 8:21 AM >> To: Palm Developer Forum >> Subject: a question to shareware authors >> > >> Hi Guys: >> >> Don't you feel guilty when you price your products like >> $xx.95 instead of >> $yy.00 [yy = xx + 1]? >> >> I am curious why .95. I know that almost every business does >> it in real life >> with a few exception such as Brookstones but aren't shareware authors >> supposed to be [more] honest and [more] scrupulous? >> >> All my pedit's cost $xx.00 and I wonder if I am making a big >> mistake by not >> lowering the price by 5 cents. What's more important? >> Business or integrity? >> Any comments? >> -- For information on using the ACCESS Developer Forums, or to unsubscribe, please see http://www.access-company.com/developers/forums/
