I don't know about anyone else, but if everything else is equal, if product A was $19.95 and product B was $20.00, I would buy product A. And I challenge anyone else to say different and mean it... remember, everything else about the two products is equal.
So yes, $19.95 is a better price than $20.00. Not that it applies to Internet sales, but usually an additional penny of sales tax kicks in at the whole dollar level as well and a penny saved is a penny earned... (not to mention one less penny to give to the government). And if a consumer saves a penny each day by this pricing scheme (yes, I called it a scheme, I have no delusions there) and invests that penny every day in an account that earns 5% interest.. the power of compound interest tells us..... oh.. sorry.. flashback to Father Lecture #1.. "The Power of Compound Interest" Bottom line, if you think me charging $7.95 for my software is unscrupulous, feel free to pay $8 if that makes you feel better. ---------- Bradly J. Barton - [EMAIL PROTECTED] Jenies Technologies Incorporated (972) 602-1835 http://www.JTI.net http://PalmInHand.com -- For information on using the ACCESS Developer Forums, or to unsubscribe, please see http://www.access-company.com/developers/forums/
