Le Fri, 31 May 2013 11:31:24 -0400, Marc Paré <[email protected]> a écrit :
> Le 2013-05-30 07:01, Jean Weber a écrit : > > Related to the brochures we are working on... > > I was taught years ago by a friend who worked (very successfully) > > in fund raising that persuasive materials need to answer three > > (unstated) questions in the readers' minds: So what? Who cares? > > What's in it for me? > > > > --Jean > > > > Thanks for the tips! Sounds like a sub-set of the W5 ... we could > almost call it the W3 > > Who > When > What > Where > Why > Indeed. We have the features page, which is visually nice and has rich information. But what we need is on top of this is a meta level, (Jean's three questions) capturing both the essence of the product AND the community (please let's not have another round of "unique value of the product", we're not selling dishwashers). To rephrase Jean's questions: So what? (product benefits) Who cares? (take a second look, others already did) What's in it for me: how do I join, and why I do matter. best, -- Charles-H. Schulz Co-founder & Director, The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany Rechtsfähige Stiftung des bürgerlichen Rechts Legal details: http://www.documentfoundation.org/imprint Mobile Number: +33 (0)6 98 65 54 24. -- To unsubscribe e-mail to: [email protected] Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
