Le 2013-05-30 07:01, Jean Weber a écrit :
Related to the brochures we are working on...
I was taught years ago by a friend who worked (very successfully) in fund
raising that persuasive materials need to answer three (unstated) questions in
the readers' minds:
So what?
Who cares?
What's in it for me?
--Jean
Thanks for the tips! Sounds like a sub-set of the W5 ... we could almost
call it the W3
Who
When
What
Where
Why
:-)
Marc
--
Marc Paré
[email protected]
http://www.parEntreprise.com
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