>I don't think this is anything about DMARC... BIMI requires an enforced DMARC policy, so the idea is that it will increase adoption because marketing teams will be motivated to put pressure on their security/IT teams to implement DMARC in the hopes of improving brand recognition, reducing phishing, etc.
*Zack Aab*, Senior Deliverability Strategist, Inbox Pros, a Trendline Company *O* +1 (470) 875-1823 <+14708751823> On Wed, Jul 22, 2020 at 2:31 PM Jim Popovitch via mailop <mailop@mailop.org> wrote: > On Wed, 2020-07-22 at 14:49 +0200, Sidsel Jensen via mailop wrote: > > but if the effect is that it will drive up the adoption rate for DMARC > then I am clapping my hands. > > "Once verified, the BIMI file tells the email service where to find the > sender’s logo and the email service pulls that logo into the inbox." > > > I don't think this is anything about DMARC, this is about inbox > tracking. > > -Jim P. > > > > _______________________________________________ > mailop mailing list > mailop@mailop.org > https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop >
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