In article <caba8r6th5dgkknxgbzrchkhafg93ihhsanz6dmphi2vfjzb...@mail.gmail.com> 
you write:
>I'm not sure it about the "can't scale" thing, probably the most similar is
>EV certificates... without quite as much security theater.  That was
>certainly available to anyone with the money, looks like $1k year.  Is that
>too much?

Honestly, that sounds pretty close to a shakedown.  Nice little Etsy
store you have there, too bad if anything should happen to the
receipts you mail.

Were BIMI to become popular, people will assume that only commercial
mail with a logo is good, and without a logo is bad, no matter how
much you tell people it's voluntary and non-BIMI mail is the same as
always.  You surely remember when people were saying that web sites
with a lock icon were good in a much stronger sense than that the site
and the domain match. Or look at the ongoing .org mess and last week's
NY Times op-ed by a professor at Stanford, of all places, shocked to
discover that there are .org's that aren't non-profits.  (Well, yeah,
about 95% of them.)

If you go past the tiny fraction of businesses that have registered
trademarks, which also costs at least $1000, figuring out whether a
logo legitimately belongs to someone is really hard.  It's
particularly hard at the low end where the business is likely to be a
proprietorship or LLC without a lot of online records.  For example,
to find the registration for my IECC or Network Abuse Clearinghouse
aka abuse.net, you have to visit the courthouse in Ithaca NY.  I can
send you a PDF of my registration, but how do you know it's real?  How
do you even know what a New York DBA form is supposed to look like?

I'm not saying this is impossible, but it's hard and not cheap. If
there isn't a plausible path for small mailers, it's hard to see how
it's not an anti-competitive big boys' club.

R's,
John

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