* Thomas Walter via mailop <b...@fh-muenster.de>:
> 
> 
> On 05.12.19 02:20, Matt Vernhout via mailop wrote:
> > Stay tuned for more info on the bimigroup.org website, we are planning to 
> > add more info very soon. 
> 
> But why?

Here's what I have heard, but haven't had time yet to verify or read deeper
into. Not so nice things, though:

- It is said to increase security for mailbox owners because seeing the
  companies logo they now they can see the message really is from "brand.com".

  I still doubt this will work, because I could easily create a logo that
  looks similar to brand.com, but use "brånd.com" including valid
  SPF/DKIM/DMARC which AFAIK are conditions that have to be meet in order to
  display a BIMI logo.

- It brings more advertising to your inbox.

- It establishes a payment mechanism for receivers, which they can exert on
  email marketing companies and their customers. "We will not display your
  company logo in the (web)mail client unless you pay us money."


p@rick

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