The feedback loop shouldn't include messages caught by their spam filter as
users aren't able to complain against a message already in the spam folder.
The feedback loop is used to identify campaigns in a sender's traffic that
are getting a high volume of complaints from Gmail users. From my
understanding the user reported spam number would be the overall rate that
day for that DKIM domain while the feedback loop would be for the
identifier specified. But if the only messages they sent that day had the
broadcast identifier, i would expect the rates to be much closer. Maybe an
error or someone complaining then marking not spam, and then doing the same
thing over and over?

Nick Schafer
Technical Account Manager, Mailgun <http://www.mailgun.com/>
m:(210) 833-3933

On Wed, May 31, 2017 at 5:53 AM, Paul Smith <p...@pscs.co.uk> wrote:

> On 31/05/2017 10:29, Anna Ward wrote:
>
> I've talked to a bunch of different industry folks at this point, and no
> one seems to understand the difference between "user reported spam" and
> "feedback loop spam" in Google Postmaster Tools
> <https://support.google.com/mail/answer/6227174?hl=en>.
>
> A notable example for me was May 8th when a client's DKIM domain showed a
> 100% "feedback loop spam rate" but only a 0.1% "user reported spam rate" (
> screenshots <http://howdyanna.com/xnnd/>).
> They sent to about 4000 Gmail addresses that day, and the one identifier
> in the Feedback Loop graph was "broadcast" (represents the message type, a
> bulk-send newsletter). All of their outgoing mail used the "broadcast"
> identifier like this: Feedback-Id: xxxx:xxxx:broadcast:getresponse
>
> I just can't think of a scenario where the Feedback Loop could be at 100%
> but the Spam Rate ("user reported") would be at only 0.1%. How are such
> drastic differences possible?
>
>
> If the feedback loop includes messages caught by their spam filter, then
> if their spam blocked everything, that would show 100% as spam, but most
> users wouldn't see the spam or bother reporting it as spam (because it's
> already been caught) so the user reported spam rate would be approaching
> zero.
>
>
>
>
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