> On Jun 10, 2016, at 10:56 AM, Vick Khera <vi...@khera.org> wrote: > > > On Fri, Jun 10, 2016 at 12:17 PM, Laura Atkins <la...@wordtothewise.com > <mailto:la...@wordtothewise.com>> wrote: >> The beauty of the proposal is that you can with some cooperation of the mail >> user agent convert the two-click unsub into a one-click. > > And the failure of this proposal is that it requires the MUA to change > current behavior without a clear benefit to doing so. It also means there can > be no partial adoption or roll out. ESPs and ISPs need to coordinate on a > flag day for the new changes. All of this makes it a hard sell for a lot of > people. > > I'm not following why there has to be a flag day for the change. I as the ESP > give you the ISP a hint to make something work "better" for the end user. If > you don't act on the hint, the unsubscribe is still possible and works just > fine with a second click. If I don't give you a hint, then the same happens. > If you do follow my hint, then the user has an optimized experience of > one-click unsubscribe. The other benefit is that scanners will not cause the > unsubscribe.
You demonstrated the need for a flag day when you stated that the ESPs need to give the ISPs “a hint” that things are changing. Expecting every ESP to contact every ISP is ridiculous. laura -- Having an Email Crisis? 800 823-9674 Laura Atkins Word to the Wise la...@wordtothewise.com (650) 437-0741 Email Delivery Blog: http://wordtothewise.com/blog
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