> On Jun 9, 2016, at 11:07 AM, John Levine <jo...@taugh.com> wrote: > >>> List-Unsubcribe: <https://www.spammersr.us/unsub/2908duskejs> >>> List-Unsubscribe-Post: mailaddr=some...@receipient.de&key=0209023 > >> If there is a requirement from MUA developers for an https-based >> non-interactive unsubscribe - and >> researching whether that's the case and what their actual requirements are >> would be the first step - then I'm >> sure the IETF would be open to a standard to include that metadata in an >> email, outside the RFC 2369 set of >> headers. > > When you click the spam button in gmail, it often asks whether you > want to unsubscribe as well as mark it as spam. That seems like > a pretty strong use case for this.
But also an argument that the existing List-Unsubscribe system - which is what Gmail use for that - is good enough for that use case. Something better defined would be better, but List-Unsubscribe using mailto: URLs is working fine for non-interactive unsubscription today. > >> A new RFC, or an extension of RFC 2369 to add a new List-Something header >> would make the whole idea cleaner >> and more robust than imposing structure on the existing List-Unsubscribe >> process, and wouldn't have much >> significant impact on rollout (as it doesn't change significantly the amount >> of new code needing to be >> deployed at both ends of the protocol to support it). > > That was my thought. Yup. If this were done properly - as a well-designed protocol rather than a gross hack - it'd be a useful thing to work on. > >> [2] I like the idea of an MUA with a "meh" button that asks list senders to >> send less meh mail, or >> unsubscribe me if they can't manage that. > > I doubt there are enough mailers that would interpret that reasoanbly > to be worthwhile. The ESPs I know don't think they send any meh mail. User preference modeling and targeting is huge in other areas. It's what Amazon and Netflix are based on, for instance. I suspect that smart email marketers would jump at the idea (and the smart ones tend to be successful and influential). Whether the MUA developers would care is a whole other thing. Cheers, Steve _______________________________________________ mailop mailing list mailop@mailop.org https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop
