What we did in the style guide is be clear about what is
going on:
1) osgeo mark and logo
2) sub brands - use the osgeo mark with different text (two
presentations are available to allow of OSGeo:UK style)
And then:
3) distinct brands - use their own mark. Distinct marks are able
to use the color and fonts and some branding elements to be
visually part of OSGeo (but because they use their own mark they
are forming a distinct brand)
We have used GeoForAll and OSGeo Live as examples of distinct
brands.
This was a case of us not being familiar with the terminology
around branding, hopefully armed with the above breakdown it
will
be easier to explain.
We went back with the graphics designer multiple times learning
more each meeting. This produced things like the OSGeo:UK
alternate text for a sub brand, and experimented with a few
examples of distinct brands. We also have some unknowns,
specifically what to do on twitter and facebook for avatar
pictures for osgeo local chapter feeds. We would like to use the
osgeo mark unaltered but the format does not allow for that and
the circle avatar design target limits options (it is intended
for a face after all).
Please have a look at page 5 of the style guide at the top of
this thread.
See page 5 here -
https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf
<https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf>
From the marketing committee perspective we have as you say
"just
invested in a professionally developed corporate identity, logo
and guidelines". It will take a bit of hand holding, and some
tradeoffs, as we explain options to projects, local chapters and
committees.
With respect to this weeks meeting we should focus on the
website
site map gap analysis, prioritizing the outstanding issues
(whole
sections of the website do not work yet), and complete the
contract with Get Interactive in a timely fashion. I would not
feel good about going back to the sub brand handling for a forth
time. Several groups had a chance for direct 1 on 1 during the
code sprint and we should move on to finishing this project.
By the same token we are iterating on the choose-a-project
graphics; while I was able to offer some clarifications during
the code sprint I would really applicate some backup by someone
with more cartographic & analsyis experience then me. In many
senses I am just a developer and we need input from someone with
more experience of our target audience than I can provided.
--
Jody Garnett
On 27 August 2017 at 01:52, Steven Feldman <shfeld...@gmail.com
<mailto:shfeld...@gmail.com>> wrote:
We have just invested in a professionally developed
corporate
identity, logo and guidelines. I disagree with Cameron
(doesn't happen often) on allowing a high degree of
flexibility in the user of the logo and interpretation of
the
guidelines.
Let's try to follow the guidelines as closely as possible -
use the logo as intended or continue with a project specific
logo and have a small OSGeo logo separately, don't change
the
logo colours. Let's note any problems we encounter and
review
after a year
Steven
> On 26 Aug 2017, at 21:00,
marketing-requ...@lists.osgeo.org
<mailto:marketing-requ...@lists.osgeo.org> wrote:
>
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> Today's Topics:
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> 1. Re: [Live-demo] osgeo live logo, and website
presentation
> (Cameron Shorter)
>
>
>
----------------------------------------------------------------------
>
> Message: 1
> Date: Sun, 27 Aug 2017 04:03:56 +1000
> From: Cameron Shorter <cameron.shor...@gmail.com
<mailto:cameron.shor...@gmail.com>>
> To: Angelos Tzotsos <gcpp.kal...@gmail.com
<mailto:gcpp.kal...@gmail.com>>, Jody Garnett
> <jody.garn...@gmail.com
<mailto:jody.garn...@gmail.com>>
> Cc: "live-demo@lists.osgeo.org
<mailto:live-demo@lists.osgeo.org>"
<live-demo@lists.osgeo.org
<mailto:live-demo@lists.osgeo.org>>,
> "market...@lists.osgeo.org
<mailto:market...@lists.osgeo.org>"
<market...@lists.osgeo.org
<mailto:market...@lists.osgeo.org>>
> Subject: Re: [Marketing] [Live-demo] osgeo live logo,
and website
> presentation
> Message-ID:
<9783ae77-d3c3-9779-0e96-e821c92bb...@gmail.com
<mailto:9783ae77-d3c3-9779-0e96-e821c92bb...@gmail.com>>
> Content-Type: text/plain; charset="utf-8"; Format="flowed"
>
> Jody, others,
>
> Looking at the branding style guide, there is some
ambiguity between the
> goal of allowing sub-brands (which would involve being
creative with how
> the logo is used with other graphical concepts) and dos
and
don'ts which
> state not changing the logo. I suggest Dos and Don'ts be
suggestions and
> goals rather than hard rules in order to enable people to
be creative.
> Eg: if a chapter wanted to use their country's flag
colours
within the
> logo, I think that should be ok. It is in the designer's
interest to try
> and align with the core OSGeo-Logo, so they will likely do
a good job of
> making it obvious there are OSGeo roots.
>
> Eg: Spanish logo:
>
https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante
<https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante>
>
> For OSGeo-Live, I'm expecting we will want to work out a
way to weave a
> heart (or some other image aligned with "live") into the
logo somehow.
> We may want to retain the blue heart. That should be ok
and
up to us to
> do a good job of deciding that.
>
> You might notice OSGeo-Live has broken the style guide by
using the logo
> in over another image in our screenshot:
>
> https://live.osgeo.org/_images/osgeolive_menu.png
<https://live.osgeo.org/_images/osgeolive_menu.png>
>
> In previous releases we have used washed out versions of
the logo, of
> large, off-center parts of the logo. It was artistic and
looked good,
> and provided the link back to OSGeo. We should empower the
creative
> people in our community to be creative in that way.
>
> The guide is prescriptive about only being shown on a
white
background.
> Again, that should be a recommendation rather than a rule.
If I have a
> presentation template with a light blue background, I
should be able to
> put a logo over the top, without needing to create a white
square to put
> under it. As a creator, I should be able to decide which
looks best.
>
> Cheers, Cameron
>
>
>>
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