Here are some of the ideas from the last Live meeting. png https://www.dropbox.com/s/gn0iqgyhze7nrig/osgeolive2017ideas.png?dl=0
svg https://www.dropbox.com/s/guwdwdi4diupyzb/osgeolive2017ideas.svg?dl=0 They just focus on the logo, and do not include integration with the full branding yet. -Alex On 08/29/2017 01:30 PM, Cameron Shorter wrote: > Hi Jody, > > Some help from the marketing team with a mock up would be welcomed. > (While we agreed on a concept of a "play" icon we haven't had a > volunteer step up to create the logo). > > I hadn't read the overnight email trail before our OSGeo-Live meeting > (an issue with being on a 6:30am conference call). Although we voted for > the Play icon, I can see potential in the lightning emoji that Ben > suggested as well. It would be interesting to see a mock up of a > "OSGeo⚡LIVE" as well. > > Maybe have the "play" button for the icon, and "OSGeo⚡LIVE" for text. > > Re fonts and colours, I expect existing fonts and colours should be fine. > > Jugen, re the "playground" suggestion. While I see potential value in > it, but could be seen as child and not a serious option. (We do want > OSGeo-Live to be taken seriously.) > > Warm regards, Cameron > > On 29/8/17 4:37 pm, Jürgen E. Fischer wrote: >> Hm, reading "play" triggered a association with "playground" here - >> while the >> meant "play" is more used for consuming a film something. >> >> How about using something like >> https://commons.wikimedia.org/wiki/File:Pictograms-nps-land-playground.svg >> ? > > > On 28/8/17 2:09 pm, Jody Garnett wrote: >> Oh wow Ben - do it like OSGeo:UK bur using emoji "OSGeo⚡LIVE" >> >> Points for Thunderstruck reference now I have it stuck in my head. >> On Sun, Aug 27, 2017 at 4:21 PM Ben Caradoc-Davies <b...@transient.nz >> <mailto:b...@transient.nz>> wrote: >> >> I like neither the heart (more "love" than "live") nor the laptop >> (too >> complex and tied to one technology). I think more of live electricity >> and live performance. >> >> How about a lightning symbol? Or just leave the nice clean new OSGeo >> compass and use the text "Live" or "LIVE" or "⚡ LIVE ⚡" (with the >> Unicode HIGH VOLTAGE SIGN) where projects have "Project"? This would >> avoid brand dilution. Something like: >> >> OSGeo >> ⚡ LIVE ⚡ >> > > On 30/8/17 5:12 am, Jody Garnett wrote: >> I like it - good insight! >> >> The marketing committee is here to encourage everyone, so if you are >> happy we are happy. >> >> Do you need a hand making a mock up or are enough assets available in >> github for you to work with? I am also interested in application of >> fonts and text, are there enough options for the OSGeo live team to >> work with? >> >> >> -- >> Jody Garnett >> >> On 28 August 2017 at 18:13, Cameron Shorter <cameron.shor...@gmail.com >> <mailto:cameron.shor...@gmail.com>> wrote: >> >> All, in our OSGeo-Live weekly meeting today [1] we discuss a new >> OSGeo-Live logo and came to the conclusion that a "Play" logo >> would be a good way to convey what we stand for. (OSGeo-Live >> allows people to run OSGeo applications). While a traditional play >> logo is a right pointing triangle in a circle, we were thinking we >> could put a right pointing logo inside the outer ring of the OSGeo >> logo (replacing the inner star). >> >> This would address our goal of being tied to OSGeo, but also >> linking to our project attributes. >> >> Is this something that people in the marketing committee would >> consider acceptable? (Hopefully so, as a prior suggestion from the >> marketing committee was similar - putting a heart in the middle of >> the OSGeo ring). >> >> Warm regards, Cameron >> >> [1] >> http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log >> <http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log> >> >> >> On 28-Aug-17 2:25 AM, Jody Garnett wrote: >>> What we did in the style guide is be clear about what is going on: >>> >>> 1) osgeo mark and logo >>> 2) sub brands - use the osgeo mark with different text (two >>> presentations are available to allow of OSGeo:UK style) >>> >>> And then: >>> >>> 3) distinct brands - use their own mark. Distinct marks are able >>> to use the color and fonts and some branding elements to be >>> visually part of OSGeo (but because they use their own mark they >>> are forming a distinct brand) >>> >>> We have used GeoForAll and OSGeo Live as examples of distinct >>> brands. >>> >>> This was a case of us not being familiar with the terminology >>> around branding, hopefully armed with the above breakdown it will >>> be easier to explain. >>> >>> We went back with the graphics designer multiple times learning >>> more each meeting. This produced things like the OSGeo:UK >>> alternate text for a sub brand, and experimented with a few >>> examples of distinct brands. We also have some unknowns, >>> specifically what to do on twitter and facebook for avatar >>> pictures for osgeo local chapter feeds. We would like to use the >>> osgeo mark unaltered but the format does not allow for that and >>> the circle avatar design target limits options (it is intended >>> for a face after all). >>> >>> Please have a look at page 5 of the style guide at the top of >>> this thread. >>> >>> See page 5 here - >>> >>> https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf >>> >>> >>> <https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf> >>> >>> >>> >>> From the marketing committee perspective we have as you say "just >>> invested in a professionally developed corporate identity, logo >>> and guidelines". It will take a bit of hand holding, and some >>> tradeoffs, as we explain options to projects, local chapters and >>> committees. >>> >>> With respect to this weeks meeting we should focus on the website >>> site map gap analysis, prioritizing the outstanding issues (whole >>> sections of the website do not work yet), and complete the >>> contract with Get Interactive in a timely fashion. I would not >>> feel good about going back to the sub brand handling for a forth >>> time. Several groups had a chance for direct 1 on 1 during the >>> code sprint and we should move on to finishing this project. >>> >>> By the same token we are iterating on the choose-a-project >>> graphics; while I was able to offer some clarifications during >>> the code sprint I would really applicate some backup by someone >>> with more cartographic & analsyis experience then me. In many >>> senses I am just a developer and we need input from someone with >>> more experience of our target audience than I can provided. >>> >>> >>> -- >>> Jody Garnett >>> >>> On 27 August 2017 at 01:52, Steven Feldman <shfeld...@gmail.com >>> <mailto:shfeld...@gmail.com>> wrote: >>> >>> We have just invested in a professionally developed corporate >>> identity, logo and guidelines. I disagree with Cameron >>> (doesn't happen often) on allowing a high degree of >>> flexibility in the user of the logo and interpretation of the >>> guidelines. >>> >>> Let's try to follow the guidelines as closely as possible - >>> use the logo as intended or continue with a project specific >>> logo and have a small OSGeo logo separately, don't change the >>> logo colours. Let's note any problems we encounter and review >>> after a year >>> >>> Steven >>> >>> >>> > On 26 Aug 2017, at 21:00, marketing-requ...@lists.osgeo.org >>> <mailto:marketing-requ...@lists.osgeo.org> wrote: >>> > >>> > Send Marketing mailing list submissions to >>> > market...@lists.osgeo.org <mailto:market...@lists.osgeo.org> >>> > >>> > To subscribe or unsubscribe via the World Wide Web, visit >>> > https://lists.osgeo.org/mailman/listinfo/marketing >>> <https://lists.osgeo.org/mailman/listinfo/marketing> >>> > or, via email, send a message with subject or body 'help' to >>> > marketing-requ...@lists.osgeo.org >>> <mailto:marketing-requ...@lists.osgeo.org> >>> > >>> > You can reach the person managing the list at >>> > marketing-ow...@lists.osgeo.org >>> <mailto:marketing-ow...@lists.osgeo.org> >>> > >>> > When replying, please edit your Subject line so it is more >>> specific >>> > than "Re: Contents of Marketing digest..." >>> > >>> > >>> > Today's Topics: >>> > >>> > 1. Re: [Live-demo] osgeo live logo, and website presentation >>> > (Cameron Shorter) >>> > >>> > >>> > >>> >>> ---------------------------------------------------------------------- >>> > >>> > Message: 1 >>> > Date: Sun, 27 Aug 2017 04:03:56 +1000 >>> > From: Cameron Shorter <cameron.shor...@gmail.com >>> <mailto:cameron.shor...@gmail.com>> >>> > To: Angelos Tzotsos <gcpp.kal...@gmail.com >>> <mailto:gcpp.kal...@gmail.com>>, Jody Garnett >>> > <jody.garn...@gmail.com <mailto:jody.garn...@gmail.com>> >>> > Cc: "live-demo@lists.osgeo.org >>> <mailto:live-demo@lists.osgeo.org>" >>> <live-demo@lists.osgeo.org <mailto:live-demo@lists.osgeo.org>>, >>> > "market...@lists.osgeo.org >>> <mailto:market...@lists.osgeo.org>" >>> <market...@lists.osgeo.org <mailto:market...@lists.osgeo.org>> >>> > Subject: Re: [Marketing] [Live-demo] osgeo live logo, >>> and website >>> > presentation >>> > Message-ID: <9783ae77-d3c3-9779-0e96-e821c92bb...@gmail.com >>> <mailto:9783ae77-d3c3-9779-0e96-e821c92bb...@gmail.com>> >>> > Content-Type: text/plain; charset="utf-8"; Format="flowed" >>> > >>> > Jody, others, >>> > >>> > Looking at the branding style guide, there is some >>> ambiguity between the >>> > goal of allowing sub-brands (which would involve being >>> creative with how >>> > the logo is used with other graphical concepts) and dos and >>> don'ts which >>> > state not changing the logo. I suggest Dos and Don'ts be >>> suggestions and >>> > goals rather than hard rules in order to enable people to >>> be creative. >>> > Eg: if a chapter wanted to use their country's flag colours >>> within the >>> > logo, I think that should be ok. It is in the designer's >>> interest to try >>> > and align with the core OSGeo-Logo, so they will likely do >>> a good job of >>> > making it obvious there are OSGeo roots. >>> > >>> > Eg: Spanish logo: >>> > >>> >>> https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante >>> >>> >>> <https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante> >>> >>> > >>> > For OSGeo-Live, I'm expecting we will want to work out a >>> way to weave a >>> > heart (or some other image aligned with "live") into the >>> logo somehow. >>> > We may want to retain the blue heart. That should be ok and >>> up to us to >>> > do a good job of deciding that. >>> > >>> > You might notice OSGeo-Live has broken the style guide by >>> using the logo >>> > in over another image in our screenshot: >>> > >>> > https://live.osgeo.org/_images/osgeolive_menu.png >>> <https://live.osgeo.org/_images/osgeolive_menu.png> >>> > >>> > In previous releases we have used washed out versions of >>> the logo, of >>> > large, off-center parts of the logo. It was artistic and >>> looked good, >>> > and provided the link back to OSGeo. We should empower the >>> creative >>> > people in our community to be creative in that way. >>> > >>> > The guide is prescriptive about only being shown on a white >>> background. >>> > Again, that should be a recommendation rather than a rule. >>> If I have a >>> > presentation template with a light blue background, I >>> should be able to >>> > put a logo over the top, without needing to create a white >>> square to put >>> > under it. As a creator, I should be able to decide which >>> looks best. >>> > >>> > Cheers, Cameron >>> > >>> > >>> >> >>> _______________________________________________ >>> Marketing mailing list >>> market...@lists.osgeo.org <mailto:market...@lists.osgeo.org> >>> https://lists.osgeo.org/mailman/listinfo/marketing >>> <https://lists.osgeo.org/mailman/listinfo/marketing> >>> >>> >>> >>> >>> _______________________________________________ >>> Marketing mailing list >>> market...@lists.osgeo.org <mailto:market...@lists.osgeo.org> >>> https://lists.osgeo.org/mailman/listinfo/marketing >>> <https://lists.osgeo.org/mailman/listinfo/marketing> >> >> >> -- Cameron Shorter, Software and Data Solutions Manager, >> Jirotech Pty Ltd, >> Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009 >> >> P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254 >> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com> >> >> P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254 >> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com> >> >> > > > > _______________________________________________ > Marketing mailing list > market...@lists.osgeo.org > https://lists.osgeo.org/mailman/listinfo/marketing > _______________________________________________ Live-demo mailing list Live-demo@lists.osgeo.org https://lists.osgeo.org/mailman/listinfo/live-demo http://live.osgeo.org http://wiki.osgeo.org/wiki/Live_GIS_Disc
