I like it - good insight! The marketing committee is here to encourage everyone, so if you are happy we are happy.
Do you need a hand making a mock up or are enough assets available in github for you to work with? I am also interested in application of fonts and text, are there enough options for the OSGeo live team to work with? -- Jody Garnett On 28 August 2017 at 18:13, Cameron Shorter <cameron.shor...@gmail.com> wrote: > All, in our OSGeo-Live weekly meeting today [1] we discuss a new > OSGeo-Live logo and came to the conclusion that a "Play" logo would be a > good way to convey what we stand for. (OSGeo-Live allows people to run > OSGeo applications). While a traditional play logo is a right pointing > triangle in a circle, we were thinking we could put a right pointing logo > inside the outer ring of the OSGeo logo (replacing the inner star). > > This would address our goal of being tied to OSGeo, but also linking to > our project attributes. > > Is this something that people in the marketing committee would consider > acceptable? (Hopefully so, as a prior suggestion from the marketing > committee was similar - putting a heart in the middle of the OSGeo ring). > > Warm regards, Cameron > > [1] http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log > > > On 28-Aug-17 2:25 AM, Jody Garnett wrote: > > What we did in the style guide is be clear about what is going on: > > 1) osgeo mark and logo > 2) sub brands - use the osgeo mark with different text (two presentations > are available to allow of OSGeo:UK style) > > And then: > > 3) distinct brands - use their own mark. Distinct marks are able to use > the color and fonts and some branding elements to be visually part of OSGeo > (but because they use their own mark they are forming a distinct brand) > > We have used GeoForAll and OSGeo Live as examples of distinct brands. > > This was a case of us not being familiar with the terminology around > branding, hopefully armed with the above breakdown it will be easier to > explain. > > We went back with the graphics designer multiple times learning more each > meeting. This produced things like the OSGeo:UK alternate text for a sub > brand, and experimented with a few examples of distinct brands. We also > have some unknowns, specifically what to do on twitter and facebook for > avatar pictures for osgeo local chapter feeds. We would like to use the > osgeo mark unaltered but the format does not allow for that and the circle > avatar design target limits options (it is intended for a face after all). > > Please have a look at page 5 of the style guide at the top of this thread. > >> See page 5 here - https://github.com/OSGeo/osg >> eo/blob/master/marketing/branding/styleguide-osgeo.pdf > > > From the marketing committee perspective we have as you say "just invested > in a professionally developed corporate identity, logo and guidelines". It > will take a bit of hand holding, and some tradeoffs, as we explain options > to projects, local chapters and committees. > > With respect to this weeks meeting we should focus on the website site map > gap analysis, prioritizing the outstanding issues (whole sections of the > website do not work yet), and complete the contract with Get Interactive in > a timely fashion. I would not feel good about going back to the sub brand > handling for a forth time. Several groups had a chance for direct 1 on 1 > during the code sprint and we should move on to finishing this project. > > By the same token we are iterating on the choose-a-project graphics; while > I was able to offer some clarifications during the code sprint I would > really applicate some backup by someone with more cartographic & analsyis > experience then me. In many senses I am just a developer and we need input > from someone with more experience of our target audience than I can > provided. > > > -- > Jody Garnett > > On 27 August 2017 at 01:52, Steven Feldman <shfeld...@gmail.com> wrote: > >> We have just invested in a professionally developed corporate identity, >> logo and guidelines. I disagree with Cameron (doesn't happen often) on >> allowing a high degree of flexibility in the user of the logo and >> interpretation of the guidelines. >> >> Let's try to follow the guidelines as closely as possible - use the logo >> as intended or continue with a project specific logo and have a small OSGeo >> logo separately, don't change the logo colours. Let's note any problems we >> encounter and review after a year >> >> Steven >> >> >> > On 26 Aug 2017, at 21:00, marketing-requ...@lists.osgeo.org wrote: >> > >> > Send Marketing mailing list submissions to >> > market...@lists.osgeo.org >> > >> > To subscribe or unsubscribe via the World Wide Web, visit >> > https://lists.osgeo.org/mailman/listinfo/marketing >> > or, via email, send a message with subject or body 'help' to >> > marketing-requ...@lists.osgeo.org >> > >> > You can reach the person managing the list at >> > marketing-ow...@lists.osgeo.org >> > >> > When replying, please edit your Subject line so it is more specific >> > than "Re: Contents of Marketing digest..." >> > >> > >> > Today's Topics: >> > >> > 1. Re: [Live-demo] osgeo live logo, and website presentation >> > (Cameron Shorter) >> > >> > >> > ---------------------------------------------------------------------- >> > >> > Message: 1 >> > Date: Sun, 27 Aug 2017 04:03:56 +1000 >> > From: Cameron Shorter <cameron.shor...@gmail.com> >> > To: Angelos Tzotsos <gcpp.kal...@gmail.com>, Jody Garnett >> > <jody.garn...@gmail.com> >> > Cc: "live-demo@lists.osgeo.org" <live-demo@lists.osgeo.org>, >> > "market...@lists.osgeo.org" <market...@lists.osgeo.org> >> > Subject: Re: [Marketing] [Live-demo] osgeo live logo, and website >> > presentation >> > Message-ID: <9783ae77-d3c3-9779-0e96-e821c92bb...@gmail.com> >> > Content-Type: text/plain; charset="utf-8"; Format="flowed" >> > >> > Jody, others, >> > >> > Looking at the branding style guide, there is some ambiguity between the >> > goal of allowing sub-brands (which would involve being creative with how >> > the logo is used with other graphical concepts) and dos and don'ts which >> > state not changing the logo. I suggest Dos and Don'ts be suggestions and >> > goals rather than hard rules in order to enable people to be creative. >> > Eg: if a chapter wanted to use their country's flag colours within the >> > logo, I think that should be ok. It is in the designer's interest to try >> > and align with the core OSGeo-Logo, so they will likely do a good job of >> > making it obvious there are OSGeo roots. >> > >> > Eg: Spanish logo: >> > https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comuni >> dad_hispanohablante >> > >> > For OSGeo-Live, I'm expecting we will want to work out a way to weave a >> > heart (or some other image aligned with "live") into the logo somehow. >> > We may want to retain the blue heart. That should be ok and up to us to >> > do a good job of deciding that. >> > >> > You might notice OSGeo-Live has broken the style guide by using the logo >> > in over another image in our screenshot: >> > >> > https://live.osgeo.org/_images/osgeolive_menu.png >> > >> > In previous releases we have used washed out versions of the logo, of >> > large, off-center parts of the logo. It was artistic and looked good, >> > and provided the link back to OSGeo. We should empower the creative >> > people in our community to be creative in that way. >> > >> > The guide is prescriptive about only being shown on a white background. >> > Again, that should be a recommendation rather than a rule. If I have a >> > presentation template with a light blue background, I should be able to >> > put a logo over the top, without needing to create a white square to put >> > under it. As a creator, I should be able to decide which looks best. >> > >> > Cheers, Cameron >> > >> > >> >> >> _______________________________________________ >> Marketing mailing list >> market...@lists.osgeo.org >> https://lists.osgeo.org/mailman/listinfo/marketing > > > > > _______________________________________________ > Marketing mailing > listMarketing@lists.osgeo.orghttps://lists.osgeo.org/mailman/listinfo/marketing > > > -- > Cameron Shorter, Software and Data Solutions Manager, > Jirotech Pty Ltd, > Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009 > > P +61 2 8099 9000 <+61%202%208099%209000>, M +61 419 142 254 > <+61%20419%20142%20254>, W www.jirotech.com > > P +61 2 8099 9000 <+61%202%208099%209000>, M +61 419 142 254 > <+61%20419%20142%20254>, W www.jirotech.com > >
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