Stephen,

Each project (or community) will likely want to have a distinct logo. It is useful in block diagrams inside presentations. Or as a logo in an info-graphic, such as the metrics page at:

https://live.osgeo.org/en/metrics.html

As such, OSGeo-Live should have a distinct logo which is different to OSGeo. Currently we do this by putting a blue heart on the OSGeo logo.


On 8/7/17 8:15 am, Stephen Woodbridge wrote:
Well, I don't know what exactly the OSGeo standard is for branding, but ignoring that, I would move the heart to be the dot above the "i" in Live, because putting it on the OSGeo Logo dilutes the logo.

This presumes that the standard is some like [OSGeo Logo] [project logo]

-Steve

On 7/7/2017 5:49 PM, Vicky Vergara wrote:
Something like this perhaps?
https://github.com/cvvergara/OSGeoLive-doc/blob/idea1/images/banner1.png


On Fri, Jul 7, 2017 at 4:35 PM, Stephen Woodbridge <wood...@swoodbridge.com <mailto:wood...@swoodbridge.com>> wrote:

Strictly from a branding point of view, we should not dilute the brand.

    OSGeo needs to set the branding standards, and then all project
    should follow that standard. If the standard is a compass, then
    OSGeo Live should not change the center to be a heart, UNLESS the
    standard says the all projects should adopt a unique center piece in
    the middle of the compass for the respective projects. Otherwise
    this dilutes the brand.

    -Steve

    On 7/7/2017 3:23 PM, Cameron Shorter wrote:

        Re new OSGeo-Live Logo:
        * I feel strongly that the OSGeo-Live logo should be derived
        from the OSGeo logo, but not be the same as the OSGeo logo.
        * I feel it is important to say we are proud of our OSGeo roots
        and associations, but also acknowledge and celebrate our added
        uniqueness. We are a family within a larger community.
        * I suspect you will find all OSGeo sub-projects feel similarly,
        and hence will want sub-brands.
* Hence I think [1] (proposal logo with heart) is better than [2].
        * However, I think we can do better than [1]. With our shot
        timelines I would reluctantly accept [1] for next release, with
        intent to revisit later.

        I'd be interested to see if Brian Hamlin puts something
together. He has an artistic flair and I've really liked artwork he has created for prior OSGeo-Live releases.

        Re OSGeo Incubation:
        * I've answered on the incubation list, but in short, I suggest
        we revisit the question after OSGeo-Live 11.0 release.



        On 7/7/17 1:54 pm, Jody Garnett wrote:

            Okay reporting back with ... a conversation. The graphics
            designer is now off on holiday (actually honeymoon) but we
            got a lot done in the last two weeks since I have spoken
            with you. The priority was obviously the website and stuff
            for printing.

            For my last updated I tried to adapt the new branding
            elements and keep the heart shape:

            [1]
https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28 <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28>
<https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28
<https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28>>

            I did however manage to force the issue of subbrands; but
            doing up printing materials including the geoforall and
            osgeo-live logo. You can check the meeting notes for the
            result ....

                   o Review of OSGeo Live branding history
                      +

                         Discussion on relationship between projects and
            osgeo

                      +

                         We have an answer about “Live” - it is a live
                         demonstration of software, rather than a static
            demo.

                      +

                         We have a strong relationship and we could ask
            OSGeo Live
                         to use the OSGeo logo unaltered, however that
            does not
                         answer the general problem (of how to work with
            sub brands)


            You may remember me asking what 'live" was meaning for osgeo
            live, judging from early art assets in github (the svn
            banner had hidden early prototypes of the logo). The
            thinking was "pulse" with hearts and heart rate monitors
            tracking which projects were actually alive. The other
            meaning I could come up with was a live demo, rather than a
            static demo.

            Both Marc (strong marketing background) and the graphics
            designer (really proud of the new logo and visuals). They
            wanted to ask if OSGeo Live would be willing to use the
            following:

            [2]
https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM>
<https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM
<https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM>>

            This is an interesting tradeoff:
            - because no other software project is being asked to update
            their logo (only include an OSGeo project logo on their
            website).
            - the tight relationship with OSGeo foundation is causing
            this request, so a mark at how central osgeo-live is to our
            foundation
            - I will support whatever direction the project chooses to
            take (hesitate to offer my own opinion since I can see
            advantages both ways).

            I have also had this question come up recently - why is
            OSGeo-Live not an OSGeo project. The answer is simply that
            you have not asked and acquired a mentor.
            - You are of course welcome to apply as an OSGeo Community
            project (and get approval right away - summer voting habits
            permitting)
            - Entering incubation can also be done, but we need to line
            up a mentor first.


            --
            Jody Garnett

            On 22 June 2017 at 08:41, Jody Garnett
            <jody.garn...@gmail.com <mailto:jody.garn...@gmail.com>
            <mailto:jody.garn...@gmail.com
            <mailto:jody.garn...@gmail.com>>> wrote:

                 Wanted to provide a small update, I got some public and
            private
                 feedback on the branding which I took into this weeks
            meeting.

                 Many of the direct "osgeo foundation" activities just
            use the
                 normal OSGeo Mark, we have the examples of "OSGeo
            Project", "OSGeo
                 Community" as used by projects ready to go.

                 A few sub brands (GeoForAll, OSGeo Live, local
            chapters) are
                 expected to work with the design elements and create
            their own
                 mark. We have asked the designer to use OSGeo Live as
            an example,
                 this was the best I could do without stepping out of
            contract :)

                 I checked the EOI and we have not paid for a sphinx
            theme. We will
                 have to wait for the website to take shape and adapt
            later in the
                 year.  Colors, logos and fonts we can do earlier.
                 --
                 Jody Garnett




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